Rising Star Systems


If you’ve been struggling to make a living as a musician, a visual artist or any other creative entrepreneur, these questions are probably familiar.

Well, I’m here to tell you that the answer can be a resounding “YES.”

You can be successful doing what you love without selling your soul or pretending to be something you’re not — the key is understanding how business works so you know how to make YOUR business work for YOU.

Debra Russell teaching Business Management for the Creative Mind. Sydney, Australia, 2012

Whether you’re running the corner doughnut shop or a full-time touring band, the path to success is the same.

Start with what makes you unique. Build the systems you need to scale and grow. And apply simple business concepts to create a profitable and lasting enterprise that represents your values and your creative genius.

This works in every industry. Even yours.

I created the Artists Marketing & Business Academy to teach you what you need to know to create a successful, sustainable career doing what you love.

The ArtistsMBA gives you what you need to succeed, whatever stage you are at in your business. You will gain:

  • The ability to envision your success and create an actionable, step-by-step plan to get there.
  • The nuts and bolts skills necessary to creating a strong, sustainable business.
  • Confidence to take action and implement your new knowledge and skills
  • An approach to both online and real-world marketing that eliminates the ickiness of sales and uses what makes you unique to attract your ideal clients/customers/fans.
  • The leadership skills to develop your platform and make a difference in the world.
  • And more…

The ArtistsMBA now includes the Time Management Mastery Course & App!


“I’ve been working the ‘S.P.E.C.I.A.L.’ steps outlined in “The Roadmap to Success” class and am having a great time doing it. Inventive, inspiring and creative stuff that’s taking the drudgery out of the business side.”
“I just want to let you know how important Artist’s EDGE is to me. I was in a challenging work situation and listening to your ArtistsMBA classes was one of the things that balanced me.”
I listened to your class on Internet Marketing and Social Media last week and I implemented just a few of your suggestions and had my best Twitter week ever!
“I trusted you and I persisted. And I’m here to tell you, it works. It’s amazing.”



Business doesn’t have to be a mystery. These introductory classes cover the fundamental concepts in each learning track, giving you a solid foundation of business knowledge.

  • Business concepts de-mystified for non-business minds – in non-boring language you can really understand
  • Quick solutions for your biggest challenges – like time management and believing in yourself – that you can implement right away
  • Laying down a solid foundation to build your success on.

For a full 10 days, you get access to all the introductory classes in all the learning tracks. Discover whether this program is for you. You can cancel at any time. Your tuition will automatically renew at the ridiculously low price of $27 at the end of your 10 day trial period.

Give it a test drive!

Enroll in the ArtistsMBA Foundation Program

$5 for first 14 days/ $39 Monthly Subscription


These advanced classes build on the Foundation Program’s fundamental concepts. The Professional Program also includes bonus interviews with a wide range of Experts across the Arts & Entertainment Industry and Business, sharing their own insider tips and success secrets.

  • “How-To” instruction you need to apply the practical concepts you’ve learned to your day-to-day business.
  • Specific meat and potatoes of how to create a prosperous, sustainable and successful business doing what you are meant to be doing.
  • Clear guidance from experts who’ve been there to take you to the next level in your business

Enroll in the ArtistsMBA Professional Program

$79 Monthly Subscription

Click here to upgrade to the Artists Marketing & Business Academy Professional Program at the $69 per month Discounted Tuition Upgrade price


If you’re ready to Master your business, and up-level your results now, then you’re ready for the Mastery Lab.  In addition to full access to all the benefits of the Artists Marketing & Business Academy, you have access to me, your coach, answering your questions via monthly coaching calls.

Plus, you’ll be part of a community of like-minded, committed and ambitious fellow artists and creative entrepreneurs who will inspire you, support you and help you overcome challenges.


The Artists Marketing & Business Academy is organized into 5 topics or learning tracks, each focusing on an area vital to your success.

With “podcast” style classes specifically designed for the creative mindset, I give you real world, practical knowledge about how to run your business while staying true to your values.

Feel free to click through and read about each Track and the curriculum or download the most recent Course Catalog:

Track 1 – See Your Future: Create Your Business Vision, Goals and the Plan

Track 2 – Believe & Receive: Confidence, Perseverance, Courage and the Law of Attraction

Track 3 – Nuts & Bolts: Business Fundamentals

Track 3A – Streamline Your Business: Work Smarter, not Harder

Track 3B – Free Your Time: Time Management and Organization

Track 3C – Show Me the Money! Essential Money Management Fundamentals

Track 4 – Be Seen: Promotion, Marketing & Sales

Track 4A – Rock the Internet: Online & Social Media Mastery

Track 5 – Be the Captain of Your Career: Artist as Entrepreneur, Leader, Business Owner

Take the classes in order (recommended), or focus on the area that feels most urgent.

All classes and expert interviews are delivered via podcast (mp3), which you can stream on your computer or download to your device to listen to at your convenience.

Complete written transcripts are available for Mastery Lab Participants.