Rising Star Systems

Marketing 101

Artists MBA, Foundation Program

Marketing is fundamental to your success. If you’re out to make a prosperous living doing what you love, it just won’t happen without marketing. Yet few artists spend much time learning this foundational set of skills.

How to Embrace Your Unique Voice as an Artist

Artists MBA, Professional Program

As children we are taught, by our parents, our teachers, our siblings and our peers, that in order to be loved, we must blend in. We must conform our uniqueness to be “appropriate”. And its an important skill to have – to know society’s rules and be able to act accordingly with volition. But as […]

Multiple Streams Step 7: Strengthen Relationships

Artists MBA, Professional Program

All the principles you’ve put into practice and hard work that you’ve done in the previous steps come together in this 7th Step of the Multiple Streams of Income business model. Your pink spoon and product funnel draw them deeper into relationship with you. The research you’ve done on your niche, their language and preferences […]

Multiple Streams Step 6: Convert Prospects

Artists MBA, Professional Program

A lot of marketing and sales programs talk about how to Drive Traffic – and we cover that critical area in Step 5.  But if all you do is get people to “Like” your Fan Page or even sign up on your email list – you will not succeed. The key to success in your […]

Niche Marketing – How Thinking Small Can Payoff Big

Artists MBA, Professional Program

What is a Niche, really? And why is everybody talking about Niche Marketing? Many business owners are afraid to define their niche on the mistaken premise that they will lose business as a result. The truth is just the opposite. Designing your marketing around a Niche can enable you to have a major impact on […]

WordPress Website Essentials with Jesse Petersen

You’ve heard me say it again and again, you need your own website. A My Space Facebook or ReverbNation page isn’t enough. To succeed in the 21st Century, you must have a web presence all your own.

For most people there are 3 obstacles to creating their own website and in my experience, Wordpress solves all three.

How to Build Your List with Elizabeth Edwards

List Building might not be the sexy topic that Social Media is however “The List” is a key ingredient to the success of your business. Independent artist and small labels alike need a large list of raving fans if they want to be successful.

Mining the Gold from Your Contacts

Artists MBA, Professional Program

This class will cover the heart of relationship marketing (pun intended). Making that initial contact with a prospective client, customer or fan is just the beginning of a long and beautiful and hopefully productive relationship. Knowing how to turn an initial contact into a relationship is a key success skill.