Rising Star Systems

Debra Recommends CardScan

CRM, contacts

I have been using a CardScan scanner for 5 years, and it’s saved me literally hundreds of hours. I gather business cards where ever I go. And these cards used to sit in piles on my desk. Now, in a jif, I scan them into a database, add them to my newsletter list – and they become part of my network, instead of part of the chaos on my desk.

Multiple Streams Step 4: Develop Your Product Funnel

income, products, sales

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

Website Maximizer: Is your website selling you?

Jeri Goldstein helps you to focus on your unique audiences, and create a unique experience for each of your audiences by making small and sometimes huge changes in your web presence set up. In addition to your main web site, we touch on your blogs and your social marketing sites. This class is applicable to any area of the Arts and Entertainment industry as we create a focus on your own unique audience or multiple audiences.

Multiple Streams Step 3: Find Solutions

Artists MBA, Professional Program

In steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things. Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

Multiple Streams of Art/Music Income

Artists MBA, Foundation Program

So how do you break out of the familiar system, and build a successful business as an artist?

The key is Multiple Streams of Art/Music Income. Multiple Streams of Art/Music Income is a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific.

Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues. This is NOT a good place to promote your act – but is useful for market research.

Debra Recommends FOLKDJ List Serve

FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio. It is primarily a place where DJ’s post their play lists.

The Internet Marketing Expert – an Interview with Patrick Schwerdtfeger

Internet, marketing, expert

Having seen Patrick speak, I’m absolutely thrilled to have him join us and teach us about Step 5 – Generating Traffic:

Over 98% of websites get fewer than 5 visitors each day and a fantastic website without traffic does nothing to build your business. Attracting high-quality website visitors doesn’t have to cost a fortune. With some time and a little direction, you can accumulate strategic one-way inbound links and watch the targeted traffic pour in! This presentation will show you how.

Multiple Streams Step 2: Elicit Their Problems

Artists MBA, Professional Program

you chose your niche. Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?