Rising Star Systems

Artists MBA, Foundation ProgramWhat is branding?

Branding is a fundamental marketing concept that is often misunderstood by business owners.

According to Wikipedia:
“A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp.”

What does it mean in terms of your career, your creativity and your fans?

In this overview of of Branding we will explore:

  • The 2 facets of Branding that you must consider when designing your brand
  • Expressing yourself authentically through your Brand
  • Using your BOP* to establish your BRAND

*BOP – Bold Outrageous Provocative statement of who you are and what you stand for – see Multiple Streams of Art/Music Income for more information about the BOP.

In order to create success in the music business, film industry, show biz, or visual arts, you must stand out from the competition.  The trick is to intentionally design a magnetic brand that attracts your fans/customers/clients to you.

And then make everything you do in your website, your social media, your live performance and your product packaging an expression of your brand.

What is your Brand?  Do you know?

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

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[iframe_loader src=”http://www.audioacrobat.com/playweb?audioid=P6d22236e67903cbaa51723af8a1d51f7Z1h%2BQ1RHZmd2&buffer=5&shape=6&fc=eaeaea&pc=99CCCC&kc=3399CC&bc=ffffff&brand=1&player=ap24″ height=”20″ width=”206″ frameborder=”0″ scrolling=”no”]
MP3 File


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Enroll in the Artists Marketing & Business Academy to access these classes today!

Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

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Read the Class Transcript

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Download the full transcript of Branding 101
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Next Class:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Click here to upgrade to the Artists Marketing & Business Academy Professional Program to access these advanced classes today (at the $65 per month Discounted Tuition Upgrade price includes all the benefits of the Professional Program)

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