How to Manage Your Marketing – The Contact Management System

Marketing is creating an environment in which people feel comfortable enough to buy from you,  over and over again.

Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions?  And how do you systematize creating that environment?

Does this sound familiar?

• You’ve got a pile of business cards on your desk, but you don’t really know what to do with them.
• Picking up the phone to make marketing calls is terrifying because you don’t really know who to call or what to say when you get them on the phone
• You know you promised somebody something, but don’t remember who or what or when
• A prospective customer/client/fan tells you to call back in three months and you promise to, but you know you won’t remember

These are all symptoms of a poor contact management system (or CRM – Customer Relations Management System)!  There’s nothing wrong with you, it’s the system that is lacking!

In this class you’ll learn:

• Why you need a Contact Management System (and why your memory isn’t enough!)
• The Key Components of an effective Contact Management System
• How your Contact Management System feeds into and energizes your larger Marketing Plan
• A review of some of the 3rd party apps out there and how to choose the right one for you

Additional Resources for this Class:

• Outlook
• Google Apps for Business
• ACT! and Salesforce
• IndieBandManager
• Daylite
• Cardscan
• Debra’s 3×5 Card System

Prerequisite Class:

• Systems Creation – Work Smarter, Not Harder

Listen to the Class:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Read the Class Transcript

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Next Class:

• Mining the Gold from Your Networking Contacts (Professional Program)

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Click here to upgrade to the Artists Marketing & Business Academy Professional Program to access these advanced classes today (at the $65 per month Discounted Tuition Upgrade price includes all the benefits of the Professional Program)

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